Apparel imports into the European Union declined sharply in January 2026, reflecting weaker demand across the region and putting pressure on major exporting countries, including Bangladesh.
According to data from Eurostat, total EU apparel imports fell by 15.48% year-on-year to €7.03 billion. The decline was driven by both lower import volumes and reduced unit prices. Import volume dropped by 8.36%, while the average unit price decreased by 7.76%.
Bangladesh, one of the EU’s leading garment suppliers, was significantly affected. Apparel exports from Bangladesh to the EU fell to €1.43 billion in January 2026, representing a sharp 25.25% decline in value compared to the same period last year.
The drop reflects a combined impact of reduced demand and pricing pressure. Export volume from Bangladesh declined by 17.49%, while the average unit price fell by 9.41%, indicating a “double impact” on the country’s Ready-Made Garment (RMG) sector.
Other major exporters also reported negative performance. China remained the largest supplier to the EU, exporting apparel worth €2.22 billion, but still recorded a 6.90% decline in value. Notably, China’s export volume increased slightly by 1.21%, although unit prices fell by 8.01%.
Turkey experienced one of the steepest declines, with exports dropping by 29.12% to €619.98 million. Meanwhile, countries such as India, Pakistan, Vietnam, and Cambodia also faced declines, highlighting a broader slowdown in the European fashion retail market.
Industry experts note that falling unit prices—averaging €18.63 per kg globally—indicate a highly competitive and price-sensitive market environment. Bangladesh’s average export price dropped further to €13.66 per kg, well below the global average, increasing pressure on manufacturers’ profit margins.
As 2026 progresses, exporters will closely monitor whether this decline is a temporary seasonal trend or a sign of prolonged economic challenges within the Eurozone.
