Lee has announced the launch of “Kacey Lee,” its first-ever celebrity collaboration created with eight-time Grammy Award winner Kacey Musgraves and released exclusively through Walmart. The collection combines Lee’s heritage denim identity with Musgraves’ Americana-inspired style across more than 100 fashion and lifestyle products.
The capsule collection includes men’s and women’s denim apparel, tops, dresses, swimwear, sleepwear, accessories, handbags, footwear-inspired items, and coordinated pet accessories. Designed for summer concerts, casual wear, and lifestyle expression, the collection incorporates lyrics and visual elements inspired by Musgraves’ latest album Middle of Nowhere.
According to Lee, the collaboration aims to introduce younger consumers to the brand through modern silhouettes, trend-focused styling, and affordable pricing available through Walmart’s retail network.
Vivian Rivetti, Global Vice-President for Design at Lee, said the partnership highlights Lee’s craftsmanship and long-standing presence in the Walmart retail ecosystem while delivering fresh and modern fashion pieces for today’s consumers.
The collection showcases Americana aesthetics and workwear-inspired fashion through products such as bootcut jeans, carpenter denim, cropped chore jackets, western denim shirts, bandana-print utility wear, and graphic tees featuring Musgraves’ personal mottos and album-inspired artwork.Key women’s pieces include high-rise bootcut jeans with star patterns, retro-inspired dolphin-hem denim shorts, denim vest and cheeky short sets, as well as hickory stripe carpenter jeans paired with cropped chore jackets. Men’s highlights include relaxed straight jeans, workwear jackets, carpenter shorts, and hickory stripe carpenter denim styles.
In addition to apparel, the capsule also includes coordinated swimwear, lifestyle accessories, tote bags, belts, hats, and pet fashion items inspired by Musgraves’ dog, Pepper.
Kacey Musgraves said the collaboration felt nostalgic and authentic due to her long-time connection with Lee denim and her personal interest in vintage tees, workwear, and denim fashion. She added that the collection was designed around pieces she would personally wear.
Ryan Waymire, Senior Vice President of Adult Fashion at Walmart U.S., stated that the collaboration supports Walmart’s strategy to strengthen its position as a destination for fashion, culture, and self-expression while offering accessible and affordable style options to consumers.
The launch follows the recent release of Musgraves’ sixth studio album and reflects the growing trend of celebrity-led collaborations in the global fashion and retail industry.
