John Lewis has appointed Jacqui Markham as its new Fashion Creative Director, overseeing own-brand collections across womenswear, menswear, and childrenswear.
Markham joins from Whistles and brings extensive industry experience, having previously held senior design roles at Topshop and ASOS. She succeeds Queralt Ferrer, who is stepping down after four years.
The appointment signals a strategic push by John Lewis to strengthen its own-brand fashion offering, with a renewed focus on design, quality, and customer relevance. It comes as the retailer continues to invest in both physical retail and digital platforms, including the refurbishment of its flagship Oxford Street store.
The move also aligns with an expanded fashion strategy featuring exclusive collaborations and a broader portfolio of global brands. Recent initiatives include partnerships with designers and the introduction of new labels to enhance product diversity and market appeal.
Industry observers see the appointment as part of John Lewis’s broader effort to elevate its fashion positioning and remain competitive in an evolving retail landscape.
